Meet somebody new at a networking or social event, and these are the questions you are likely to get, right? No one asks: “Who are you?” Some time ago, I met with a real estate agent with the intention of making an offer on a commercial property. After exchanging pleasantries, he asked me: Who is [my name]? I already introduced myself, so I paused for a moment, searching for an answer, no doubt with a perplexed look on my face. Then it hit me, he’s not interested in what I do, he’s interested in what I will be bringing to the neighbourhood. In other words, the product or service my business will be offering or the problems I solve. So often our whole identity is locked up in what we do, our role, job title, and if that gets shaken, we lose who we are or who we, through conditioning, thought we were. When we consider who we are, we sometimes default to the negative in comparing ourselves with others: “I’m not good with math”, or “I...